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BOSTON Re:Think Group this month launches ads for SharedBook and USA Football to introduce the personalized football yearbooks to youth football parents nationwide.
The campaign by the independent agency in Stamford, Conn., will run in local media in areas where youth football has high penetration, and will feature photos of actual players from regional teams.
The client’s producut allows parents to go online and create a professionally designed and printed document of their child’s season using the digital photos and written content parents provide.
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