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After tapping Pro Media for buying chores on its $10 million advertising account, America’s Best Contacts & Eyeglasses is planning to hire a new agency for its creative assignment.
The Pennsauken, N.J.-based chain, which intends to sever its ties to Doner, does not plan a full-blown review. It is considering employing a “boutique-sized” agency for creative rather than handling those chores in-house, said Kelly Carter, vp, marketing for America’s Best. He declined to identify shops he might consider.
“We haven’t made any decisions” in terms of creative work, Carter said.
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