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Ron Foth Advertising in Columbus, Ohio, has been awarded a multibrand account from Birmingham, Ala.-based retailer Proffitt’s.
The account, which the agency valued at approximately $16 million annually, includes the creation of a corporate branding campaign for Proffitt’s, as well as broadcast creative development and media buying responsibilities for its four department store chains: Herberger’s, Proffitt’s, McRae’s and Younkers.
Foth was the incumbent on the 48-store Younkers division. Two other Proffitt’s roster agencies– O2 Ideas in Birmingham, Ala.,
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