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What do bubble wrap and greased pigs have to do with department stores? Absolutely nothing. And that’s the point in a new campaign from Doner.
The Southfield, Mich., agency has created two quirky 30-second TV spots for Mills Corp., which is opening new stores in several markets nationwide. Both use Mambo music and have a retro feel.
“Mills is a unique and entertaining place for individuals and families to go,” said Doner creative director Jon Parlato.
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