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LOS ANGELES The NBC Agency and in-store media network Premier Retail Networks have created the second installment of a campaign aimed at educating consumers about the benefits of high-definition television.
The $2 million effort includes four 90-second spots featuring NBC stars Kelsey Grammer of Frasier and Happy Family‘s John Larroquette and Christine Baranski. One spot with Larroquette and Baranski notes that HDTV broadcasts in a wide-screen format—a 16 by 9 aspect ratio—while analog television transmits in a 4 by 3 aspect ratio.
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