Republik Gains Fayetteville Bragging Rights

ATLANTA The Republik has won the advertising account to introduce a new cultural heritage and tourism program for the Fayetteville (N.C.) Area Convention & Visitors Bureau, the agency said.

The Durham, N.C., shop was one of eight that competed for the account during a three-month review earlier this year. There was no incumbent. Hodges Associates of Fayetteville, N.C., which handles all of the FACVB’s other advertising work, also competed for the new account.

Billings were not disclosed, but the FACVB will spend less than $500,000 on the campaign, sources said.

The campaign will launch early next year, with an emphasis on Internet advertising, said Ashley Holverson, marketing director of the organization. The assignment will include some broadcast and print advertising, Holverson added.

The FACVB wants to attract more conventions and tourists to the town, home of Fort Bragg, one of the nation’s largest military installations.

“We want to see Fayetteville marketing step up a notch,” Holverson said.