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NEW YORK Rent-A-Center has selected Omnicom Group’s OMD to handle media planning and buying duties after a review, the client has confirmed.
The incumbent on the account was Aegis Group’s Carat. It was unclear if other shops competed for the business.
The client spent about $60 million on ads in 2006, up 25 percent from the previous year, per Nielsen Monitor-Plus.
The account will be handled by OMD’s Chicago office and focus on TV, direct mail, radio and Hispanic marketing.
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