Renegade Taps Organic Creative

NEW YORK Renegade Marketing Group has hired Organic’s Fanny Krivoy as online creative director, the shop’s president and CEO Drew Neisser said today.

In the newly created post, Krivoy will team with offline creative director Martin Bihl to deliver unconventional ideas to the New York-based guerrilla marketing shop’s clients like Panasonic and HSBC. They both report to Neisser.

As an art director-copywriter team, Krivoy and Bihl replace former Renegade senior partner, creative director Raffael Altmann, who left about a month ago to become cd at 141 Worldwide in New York. Bihl was promoted from associate creative director to creative director after Altmann’s departure.

Krivoy comes Organic’s New York office, where she spent five years leading the design team on Armani Exchange, Reebok, Tommy Hilfiger, Tribeca Film Festival and Zagat.com, among others. Before joining the i-shop, now owned by Omnicom Group, she managed her own design studio in Caracas, Venezuela, specializing in publishing, corporate identity and exhibition design.

“This is a huge chance to bolster our online capabilities and credentials,” said Neisser. “It’s a rare package to find a creative who’s talented and personable. She’s a wonderful balance. She’s excited about the online universe, but it’s not the end all be all. … It’s about wacky ideas that get people involved in brands.