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Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review.
Butler, Shine, Stern & Partners and mcgarrybowen were the other finalists. Burnett had been creative lead on the global real estate franchisor's business since 2013.
Measured media spending in 2014 was $37.4 million, according to Kantar Media.
Camp + King will debut its first work for RE/MAX in a 2016 campaign that includes a new tagline and new creative campaigns across TV, radio, digital, social, out-of-home and print.
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