Named SVP of Adweek’s Parent Company
NEW YORK–Craig Reiss, executive vice president and editor-in-chief of Adweek Magazines, has been promoted to senior vice president of Adweek parent company BPI Communications Inc., effective Feb. 1.
In the new post, Reiss will be responsible for corporate editorial development as well as BPI’s Design Group, including Architecture, Interiors, PDN and Pix.
Reiss, 46, joined Adweek Magazines in 1990 as the founding editor of Mediaweek. He became editor-in-chief in 1991, responsible for Adweek, Brandweek, Mediaweek and MC: Marketing Computers.
“Craig came to Adweek during one of its most challenging periods,” said Mark Dacey, president of Adweek Magazines, “Now he leaves us with our highest readership levels ever, with each title receiving critical editorial acclaim.” During Reiss’ tenure, Adweek won two Jesse H. Neal Awards and numerous design awards. He also oversaw the transformation of Adweek’s Marketing Week into Brandweek and is the founding editor of Luxe.
His successor has not yet been announced.
“Adweek is the most special place I’ve ever worked,” Reiss said. “I inherited a culture based on talent and wit, and we managed to build on that. I am proud to leave Adweek knowing it is a place where writers can write big, important stories; where art direction is considered a high art; and where the tenacity of news reporting is spirited, fair and unrivaled. It is only greed and blind ambition that could prompt me to leave the best job in publishing.”
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