REGENERATION X: The American Dream Isn't Just for Fogies

Are Generation Xers more unabashedly money-minded than baby boomers or have they not yet learned to dissemble when pollsters ask personal questions? Either way, a compendious survey conducted for TBWA Chiat/Day drives yet another stake through the heart of the myth that Gen Xers are all aimless, anomic Slackers. Indeed, the debunking of Xer stereotypes has itself become an industry that keeps more than a few Xers gainfully employed. The report finds Xers more entrepreneurial than boomers or “matures” (those age 51-65) in their approach to success, but it’s a difference of degree.