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boston—Red Advertising has launched a new phase of an international campaign for Bingham Dana. Unlike previous image-oriented ads, the latest executions highlightspecific services the law firm has to offer.
One ad shows three business- men who appear to have just downed sour-tasting drinks. The headline reads, “Financial restructuring, without the bitter aftertaste.” The copy continues, “Financial restructuring can be hard to swallow for everyone involved … Bingham Dana has the legal knowledge and experience to resolve these troubled investments worldwide and ensure that important business relationships don’t sour.”
In another advertisement, a businessman is sitting on the ground, surrounded by pieces of a puzzle.
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