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BOSTON Red Tettemer, a Philadelphia-based independent shop, said it is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC’s Crispin Porter + Bogusky in Miami.
The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today’s emerging media landscape.
During her time at Crispin, Timmerman worked on accounts such as BMW’s Mini, Burger King and Molson Canadian.
“If your client has deep pockets, you can still capture mass eyeballs with a smart traditional media plan.
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