Red Tettemer Hires Strategist

BOSTON Red Tettemer, a Philadelphia-based independent shop, said it is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC’s Crispin Porter + Bogusky in Miami.

The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today’s emerging media landscape.

During her time at Crispin, Timmerman worked on accounts such as BMW’s Mini, Burger King and Molson Canadian.

“If your client has deep pockets, you can still capture mass eyeballs with a smart traditional media plan. We aim to complement this traditional media support with distribution channels that connect with consumers at the most relevant moments. We think Rachel can inspire creative development by delivering audience understanding, consumption habits, content ideas, trend spotting, hunches and experiential involvement,” said Steve Red, agency president and CCO.

Agencies large and small have attempted to forge tighter, more personal connections between consumers and brands, rather than focus on traditional mass-media campaigns, in order to take advantage of the increasingly dialog-driven nature of contemporary media.

Timmerman described her role as “provoking the agency and our clients to embrace media as a crucial part of idea development.”

She is the shop’s second recent hire of note this month, following the arrival of former Warner Bros. marketing executive Joe Nelms as cd.

The shop recently launched new work for PBS Kids Sprout. Other clients include Five Below, Hatfield Quality Meats and the Pennsylvania Tourism Office. The agency fashions online and offline campaigns.