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DALLAS Red Roof Inn and its agency The Richards Group will launch an ad campaign on April 4 using five 15-second spots designed to mimic reality TV shows, the agency said.
The campaign runs through November in targeted markets via ESPN, Fox News and Fox Sports regional networks. Red Roof Inn, part of the Carrollton, Texas-based Accor North America group that includes Motel 6, is in the second year of a $200 million renovation of its properties.
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