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Either one of these rates would be a boon today: $3,000 to write the text for a 16-page magazine photo report titled “Women and Children in Soviet Russia,” and $20,000 to the photographer for the image usage rights. Except in this case, these exact rates were paid out in 1948, when the former amount would cover the purchase of two new cars.
That factoid, involving writer John Steinbeck, photographer Robert Capa and the February 1948 issue of Ladies’ Home Journal, is brought up in the current issue of Red Bull magazine The Red Bulletin’s cover story, “Magnum Force: 70 Years of Sports Photography.”
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