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Energy drink marketer Red Bull has put its U.S. media assignment into review.
The incumbent is El Segundo, Calif.-based Siltanen & Partners, which is not defending, the shop has confirmed.
Contenders in the review, per sources, include Aegis Group’s Carat, Publicis Groupe’s Optimedia and WPP Group’s MediaCom.
The brand spent $50 million on ads in 2009, down nearly 30 percent from the $70 million it spent in 2008, according to Nielsen. For the first six months of 2010, it spent $22 million, per Nielsen.
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