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LOS ANGELES Disc Marketing said it has launched a test program for the U.S. Army using enhanced CDs as a lead generation tool for recruiting.
The CD is part of the “Army of One” campaign led by Leo Burnett in Chicago. This is Disc’s first project for the Army and the first time any division of the armed forces has used an enhanced CD, said Claudia Cahill, evp of business development for Disc in Pasadena, Calif.
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