Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TXU Is Christened, Positioned in Publicis TV, Print
DALLAS-Publicis here is trumpeting the new name and brand image of the former Texas Utilities in a broadcast and print advertising push statewide.
A 60-second television commercial launched Sunday repositions the company, now known as TXU, matching the NYSE stock symbol and encapsulating its reach (thanks to deregulation) into electricity, gas and communications. Texas Utilities operated the T.U. Electric and Lone Star Gas units, which are expected to also be renamed under the TXU banner.
The ad shows fast-cut, special effects-laden images of energy and telecommunications in use, sometimes in unusual applications.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in