Reasons for Internet Usage Shift

NEW YORK The reasons why consumers use the Internet are changing, as is the frequency with which they log on, according to a recent report.

The findings are a part of The Consumer Internet Barometer, a quarterly survey of 10,000 households produced by NFO WorldGroup, Forrester Research and The Conference Board.

According to the survey, nearly 20 percent of the respondents are using the Web for work-related purposes, up from 18 percent a year ago. Seventeen percent are logging on to conduct personal research, up from 15 percent a year ago. Meanwhile, the number of those primarily going online to engage in a variety of personal communications has dropped from 43 percent last year to 38 percent this year.

The study also found that Internet usage is on the rise, with 39 percent of the respondents logging on daily, versus 36 percent a year ago. More than 71 percent of users who mainly use the Internet for work-related activities do so daily. Nearly 64 percent of consumers who use the Web for personal communications log on each day, while 49 percent of those conducting personal research do so with the same frequency.