By Eric Schmuckler
Cartoon Network executives predict they will surpass kids market leader Nickelodeon in two years.
When Is One Time Too Many?
Buyers question networks’ increased use of repeats of A-list shows
Off-Net Ratings Bottom Out
Buyers: few keepers in new crop of sitcoms
Drug Ads May Suffer New Ills
Pharmaceuticals come under fire in Washington
ABC Midseason A Mixed Bag
Lopez, Bachelor score, others underperform
National TV: Quiet
Network execs are discreetly meeting with media buyers in the pre-upfront period. Ad buyers have yet to make their budgets known. With makegoods building, it looks like third-quarter scatter will also be on the tight side.
Net Cable: Steady
Business slow at the end of the holiday week. Sales execs still remain upbeat about their upfront prospects as consumer confidence stays stable. The auto and beverage categories are spending.
Spot TV: Flat
Rates are proving to be more favorable to advertisers than stations. New York and Chicago are healthy markets. Stations say spending for the ’02 elections not as robust as the races in 2000.
Rates for April and May inventory are on the rise. Some markets are a bit tighter, but inventory is still available. Tune-in spots for May sweeps on deck.
NBC’s decision not to accept liquor advertising may benefit men’s lifestyle and entertainment titles as well as women’s fashion and beauty books in the coming months.
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