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Cleaning Up Prime Time
Johnson & Johnson’s Andrea Alstrup wants to make TV safer. But her family friendly programming fund’s record is mixed, and its process is Murky Viacom, AOL
Fight Over Kids
Media giants realign TV assets to win Sat. a.m. viewers 6-11 this fall
Kids TV
Discovery Eyes Kids Lineup
Block on NBC to feature crocs, dinos, reality
TV Programming
Fox Puts Eggs In Wed. Basket
Buyers like Greg the Bunny but say it’s a risk
Magazines
Film Titles Left In the Lobby
Movies had record year but spend little in print
Market Indicators
National TV: FULL
With second quarter just about sold out, and cancellation options running lower than last year, network execs are predicting mid-single-digit upfront CPM hikes for next season.
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