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Cleaning Up Prime Time
Johnson & Johnson’s Andrea Alstrup wants to make TV safer. But her family friendly programming fund’s record is mixed, and its process is Murky Viacom, AOL

Fight Over Kids
Media giants realign TV assets to win Sat. a.m. viewers 6-11 this fall

Kids TV
Discovery Eyes Kids Lineup
Block on NBC to feature crocs, dinos, reality

TV Programming
Fox Puts Eggs In Wed. Basket
Buyers like Greg the Bunny but say it’s a risk

Film Titles Left In the Lobby
Movies had record year but spend little in print

Market Indicators

National TV: FULL
With second quarter just about sold out, and cancellation options running lower than last year, network execs are predicting mid-single-digit upfront CPM hikes for next season. Buyers see flat rates at best.

Net Cable: Moving
The squeeze on broadcast inventory is trickling into cable. March is tightening up, and second quarter is more active than expected. Pharmaceuticals are spending freely.

Spot TV: Flat
Inventory is wide open and negotiable, even in top-10 markets. Automotive continues to keep stations afloat, and political dollars are starting to flow in.

Radio: Building
March is starting to fill up, with automotive, telecommunications, movies and beer advertisers ramping up. According to the Radio Advertising Bureau, January was barely up 1 percent, led by national, which rose 2 percent.

Magazines: Strong
Publishers are benefitting from apparel and accessories advertising, following the success of Milan’s fashion week and solid demand for designers’ spring apparel.