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Keen On Tweens
With $100 billion in buying power, kids are being eyed by ConAgra for new portable pudding packs, by Kodak’s Picture CD service by Rite-Aid for bath items while Unilever’s Suave brand teams with Nickelodeon to roll Vibe shampoo
-PLUS: Food marketers look past moms, talk direct to kids to spur growth

Exclusives

Shell Shocker
Shell Oil will relaunch its brand and some 12,000 former Texaco service
stations with a new seafaring tag per a multi-million dollar campaign.

Thin Red line
Sara Lee’s Hillshire Farms will give Deli Select its first ad push since the early 1980s. The $15M effort backs Ultra-Thin deli meats slices in Gladware packaging.

Changing lanes
Wal-Mart hosts a Father’s Day promotion, replete with a trivia game, for Nascar, which ties in the racing association’s promotional partners Coca-Cola, 3M, Nabisco, Nikon and others.

Where have you gone, Ole Einar Bjoerndalen?
Three months after the Winter Olympics, U.S. snowboarder Chris Klug mines gold via deals with Hershey, Tyco and Mr. Coffee. The latter will tout its 30th anniversary.

PLUS
-Starbucks caffeinates its DoubleShot drink with national TV.
-Schlotzky’s preps a beefy new entree
-JetBlue takes another ride with its wannabe pilot via The Ad Store.
-Hour Fitness and Cindy Crawford recharge ad efforts.
-Rhino Records gets Frank (as in Sinatra) for Mother’s Day.