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DALLAS R&D Thinktank explores the meaning of life in a new branding campaign for Medical City.
Three 30-second spots and one 60-second commercial breaking Monday—the first from R&D—feature sound bites from people of various ages and ethnicities sharing their thoughts on one of life’s biggest mysteries. An older man says, “the search and the discovery,” a young girl says, “love,” and a teenager says, “I like watching kung foo movies and trying to figure out the moves,” for example.
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