LOS ANGELES Finalists are scheduled to be chosen Friday in Raytheon’s ad review. The defense contractor is seeking a shop to handle creative and media chores for the next three years, according to a copy of the proposal request obtained by Adweek.
The company has spent approximately $5 million annually in measured media in recent years, per Nielsen Monitor-Plus.
The Waltham, Mass.-based client specified that it is seeking a shop with a presence in New England. The company said the winning agency would be “the most responsive, responsible agency who in Raytheon’s sole judgment presents the best value to Raytheon,” according to the proposal request. Final presentations are scheduled for mid-September.
The company said it prefers agencies with security or defense industry experience, such as a background in aerospace.
Client representatives could not immediately be reached for comment.
Independent Via in Portland, Maine, has recently worked with Raytheon, but a representative at the agency said the company was no longer an active client. It was unclear if the shop is making a play for the business. Several other local shops, including independent Winsper in Boston also work on projects for Raytheon.
The client specializes in defense, homeland security and other government markets, selling electronics and control systems. It is especially well known for its missile systems. The company has 73,000 employees and tallied $20.3 billion in 2006 sales.
Raytheon Seeks Shop With N.E. Presence
