Rapp Collins Opens In Detroit

Rapp Collins Worldwide has opened a Detroit office to work with Omnicom Group siblings Ross Roy Communications and BBDO Worldwide on the Chrysler Corp. account.
Brought in to head the office is Glenn Northrop, named a senior vice president and director of development for the the direct response marketing and database management agency. Northrop most recently was president of Throw Inc., a Seattle-based software developer. The Michigan native spent the early part of his career in the auto industry, first at Ford Motor Co.
In 1982, he began a three-year stint as national advertising manager at Chrysler Corp.’s Chrysler/Plymouth division.
Rapp Collins’ office won’t take existing work away from Ross Roy or BBDO, Northrop said, but will add complementary, and in some cases unique, resources.
“Part of Omnicom’s corporate goal is to service its largest client, Chrysler,” Northrop said. “Anytime you can meld resources together like we’re trying to do [here], the goal is to have a positive incremental effect of value to the customer.”
Northrop will initially concentrate solely on Chrysler, although it’s possible additional clients could be added in the future, he said.
To avoid conflicts, all of Rapp Collins’ efforts for Chrysler will be handled by a separate team than the one that works on the Mercedes-Benz business in the agency’s New York office, Northrop added.