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Have you ever noticed how everyone rushes to the bathroom when the radio section comes up at advertising awards shows?
It isn’t that good radio isn’t done; it’s just that copywriters don’t know how to write good radio copy as a rule.
Radioland in Portland, Ore., one of the more sought-after radio specialists on the West Coast, wants to make the world safe for audio. It’s sponsoring a workshop-cum-retreat on
September 21 and 22 at the tony Argyle Hotel in Hollywood, Calif.
But how will Radioland lure TVcentric creatives?
Radioland turned to its good buddy John Stein, executive CD at Dailey & Associates, and he turned to agency copywriter Jon King and art director Cassandre Knipper-Skeoch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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