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Young & Rubicam’s first radio campaign for NASCAR may have listeners thinking there’s something wrong with their radio. But don’t touch that dial.
That slow speed, garbled voice is intended to show what the world might sound like to diehard racing fans.
The Chicago agency produced four radio spots for NASCAR that broke nationally this month on Motorsports Racing Network and Performance Racing Network.
In one ad, the Rolling Stones’ “Time Is on My Side” is played on slow speed.
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