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NEW YORK Qwest Communications confirmed it would launch a search for a new creative agency, but gave no date for when the process would begin.
The Denver-based client spent $95 million in U.S. measured media last year, per TNS Media Intelligence.
Interpublic Group’s Foote Cone & Belding won the business in August 2002 when the incumbent was Omnicom Group’s DDB in Chicago.
Following the merger last June of FCB and sibling Draft, the new agency, DraftFCB, formed a separate unit to handle Qwest so that it would not conflict with the agency’s Verizon business.
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