QuikTrip Relies on Radio Humor

A radio campaign for QuikTrip hits the airwaves in five states this week. The comic spots feature the voice of John O’Hurley, best known as the J. Peterman character on Seinfeld.
Written and produced by Sixty Second Airborne in Atlanta, three minute-long ads pitch the Tulsa, Okla.-based fuel and food chain’s select blend coffee, using O’Hurley’s typecast mixture of informed authority and amusing bombast.
In “Humunga Fantastica,” O’Hurley narrates a young man’s visit to a pretentious coffee chain, where there’s no such thing as a simple small, medium or large serving.