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NEW YORK Internet ad spending continued to rise in the first quarter, expanding for the ninth straight quarter, according to industry estimates.
The Interactive Advertising Bureau and PricewaterhouseCoopers released the revenue estimates based on sales reports from online publishers and other Internet media providers.
The IAB noted the $2.8 billion first-quarter estimate is the highest ever reported for a quarter, representing a 26 percent increase from last year’s first quarter. The report also believes the industry expanded 4.3
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