Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Putting a specific value on Facebook communities is a matter of some debate. Vitrue is hoping to shed some light on the subject with a new tool that evaluates the earned media worth of brands’ Facebook pages.
If you buy into the social media specialist’s underlying thesis — and even Vitrue concedes it’s not capturing the entire picture — the popular Starbucks Facebook page is worth $20.7 million.
Starbucks boasts nearly 8 million “likes” (Facebook recently retired the “fan” nomenclature for brands).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in