Puma Promotes ‘New Stuff’ in Latest Ads

BOSTON Puma has unveiled a global ad campaign themed “New Stuff.”

A trio of 15-second TV spots highlights new products from the athletic footwear company. Each ad shows a different animal interacting with a Puma shoe. For example, one spot shows Puma’s Taper track shoe being inspected and handled by a monkey.

In another ad for the TX-3 running shoe, hordes of blue butterflies swoop in and carry the sneaker off screen.

A third commercial shows army ants walking off with the Scrill rock-climbing shoe.

The TV ads launch in the U.S. this week and will break worldwide in December. The effort will run for six weeks on cable networks such as Comedy Central. Fuse, MTV2 and Spike TV. Print is also in the mix.

The client, with North American operations based in Westford, Mass., spends about $6 million annually on ads, per TNS Media Intelligence/CMR.

The spots were produced by Bruce Nadel & Associates in New York, with Rick Katzen serving as executive producer and Andrew Zuckerman directing. Christopher Tin composed original music.

—Adweek staff report