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LOS ANGELES Dan Fietsam will join Publicis West as an evp, ecd, titles also held at the shop by Rob Rich.
Fietsam, 41, had most recently been at DDB in Chicago, and he will assume his new Publicis duties Feb. 12. Fietsam will mainly work on the T-Mobile account, teamed with Bob Moore, the Seattle shop’s chief creative officer.
Moore said T-Mobile was growing so quickly that additional “firepower” was necessary to “capitalize on all the great opportunities we see for this terrific brand.”
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