Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares.
Matomy has some 400 staffers in 100 countries and works for the likes of American Express, HSBC and Experian. In July, the 7-year-old company completed an IPO on the London Stock Exchange and now has a market cap of $327 million.
The Tel Aviv, Israel-based shop also had a strong first half of the year, with revenue growing $10.3 million to $107.6 million.
As a result of the deal, Publicis Groupe becomes the largest shareholder in Matomy. The holding company hopes to integrate Matomy's performance marketing platform with its digital operation to become the global leader in performance-based advertising.
The deal is just the latest in a flurry of acquisitions for Publicis. In September alone, the company acquired leading Italian social media agency Ambito5, design firm Turner Duckworth, Canadian design consultancy Nurun, Berlin-based business-to-business marketing agency Zweimaleins, and a minority stake in the digital shop Arcade.