Publicis Gets Slomin’s Creative Biz

Publicis has won creative duties for home-security-systems company Slomin’s, beating out The Lord Group and Warwick Baker O’Neill after a New York review.
The $15 million business, awarded earlier this month, is the New York shop’s first win this year. Slomin’s had been without an agency since its split with Lois/EJL, New York, in 1998, said Jason Salzman, vice president at the Hicksville, N.Y., company, founded by his great-grandfather, Jacob Slomin, in 1923.
Lois’ contract expired in June ’98; Slomin’s and the shop could not agree on financial terms, as reported. Slomin’s spent about $4 million on ads from January through October ’99, per Competitive Media Reporting.
“I was impressed with the pitch work that they did and the people who work at Publicis,” Salzman said. A print, radio, TV and outdoor campaign is slated to break early in the second quarter, he added.
Lois had created a ’98 campaign with the burglar-catching character “Alarmo.” He and the client’s 1-800-ALARM-ME phone number were in many company ads, which ran through ’99.
Salzman said Alarmo helped define the brand, but it was too early to tell if Publicis would use him. “To some degree, Alarmo will always be with us,” said Salzman. “But I want to give Publicis as much latitude as possible.”
Publicis chief creative officer Tony DeGregorio described the client as “entrepreneurial, with a simple management structure.”
Teletime, Jericho, N.Y., handles media-buying duties. The client does media planning in-house.