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Burgers turn up in the oddest places in a new product launch from TGI Friday’s.
The Dallas-based restaurant group on Monday introduced its 100% Natural Angus Burger with an estimated $12-15 million ad campaign.
Eight television spots from the Dallas office of Publicis in Mid-America feature the Angus Burger mysteriously appearing in the hands of consumers.
A toll booth attendant receives a hamburger from a passing car; a suburbanite finds a burger tossed on his lawn in place of the morning paper; and a perplexed magician pulls the all-American foodstuff out of a hat.
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