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BOSTON Publicis Groupe’s buying spree continued today with the Paris-based holding company’s acquisition of Muraglia, Calzolari & Associates, a large independent Italian media shop that claims clients such as Heineken, Parmalat and Vodafone.
The Milan agency will be rebranded MC&A MediaVest and operate as a unit of Publicis’ Starcom MediaVest Italy. Starcom’s existing Italian operations will continue to operate separately and the units will not be combined.
Marco Muraglia, 46, currently CEO of MC&A, will become CEO of SMG’s Italy once the deal closes.
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