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NEW YORK The Parents Television Council has labeled Procter & Gamble the best advertiser on TV and Toyota the worst as part of its annual report ranking advertisers based on how frequently they sponsor family-oriented shows vs. shows containing violent, profane or sexually explicit material.
The list is based on advertisers’ broadcast network prime-time ad buys between October 2006 and May 2007.
Following P&G on the “best” list, in order, are Walt Disney, Ford, Unilever, Viacom, McDonald’s, Johnson & Johnson, Schering-Plough, Coca-Cola and General Mills.
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