Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Progressive Insurance has placed its planned $70 million account into review, ending a brief relationship with New York’s Arnell Group Brand Consulting.
Sources said the client is contacting shops in the Southwest, East and Midwest to handle a greater load of direct response television and direct mail chores. The client is expected to nearly double its estimated 1998 budget of $30-40 million.
Arnell chairman Peter Arnell said the Cleveland-based auto insurance company was looking for an agency with direct marketing capabilities–something his shop does not offer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in