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Steve Lambert, a conceptual artist and co-founder of the Anti-Advertising Agency, is, depending on your perspective, a wry cultural critic or a loose cannon who must be stopped.
Such opposite reactions are sure to persist with Lambert’s latest project, Add-Art (add-art.org), a free application for Firefox browsers that replaces Web ads with contemporary art. The idea took hold after Lambert downloaded Adblock Plus, a popular Firefox extension that replaces ads with blank windows.
On a recent afternoon at New York’s Eyebeam Art and Technology Center, where he is a fellow, Lambert, who cuts a memorable figure with a long beard, shaved head and rectangular eyeglasses, demonstrates the program on his MacBook, its glowing Apple logo covered by a “VOTE” sticker.
Lambert loads the Miami Herald Web site, and in place of the Hard Rock Cafe banners that others see are landscapes by Swiss artists Monica Studer and Christoph van den Berg, who...
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