PRO ANIMAL MAGNETISM

Turkel Schwartz & Partners is doing its part to maintain the high employment rate of animals in advertising.

The Miami agency’s series of monochrome print ads for The Peabody Hotels feature professional duck models. The work refers to the Memphis, Tenn.-based hotel chain’s signature mallards (a gaggle presides dailyin The Peabody’s lobby fountain).

Images featuring the work of photographers G.K. and Vikki Hart, Scott Nielsen and Tim Fitzharris illustrate headlines penned by copywriters Jeff Henson and Kirk Kaplan.

One ad, directed at meeting planners, shows a duck floating on the water’s surface. Also visible are its feet—paddling furiously. The top headline states, “Your meeting goes smoothly.” A second headline below says, “The reason your meeting goes smoothly.”

The ads will appear this spring in Meetings, Successful Meetings, and Conventions and Meeting News.