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By Matt Surman
NEW YORK–RBT/Strum has been selected by Primestar, the satellite television company, to handle a promotional project that could lead to the client’s retail ad business as well.
The shop beat Tierney & Partners and The Weightman Group, both in Philadelphia, and McAdams, Richmond & Ong of Bala Cynwyd, Pa., for the assignment, according to Mark Dunn, director of advertising and promotions at Bala Cynwyd-based Primestar.
The Cherry Hill, N.J., agency will launch a newspaper, radio and point-of-purchase promotion in September and October, pushing a reduced installation price, new programming packages and a new remote control.
The client expects to spend $20 million on the fall promotion, which includes image ads from lead agency Adler Boschetto Peebles & Partners, New York, Dunn said.
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