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NEW YORK In two fresh 30-second TV spots for Priceline.com, familiar client pitchman William Shatner confronts shoppers and turns their words into the online travel site’s mantra.
In “Mattress Jumping,” he asks a couple trying out mattresses, “What are you doing?” The woman responds, “Shopping and comparing before we buy.” A light goes on in Shatner’s head. “Shop . . . and compare . . . before you . . . buy,” he says in his classic Captain James T.
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