Pregnant Pauses

Comfort for swollen feet, succor for gustatory cravings and paint for long-unseen toenails are among Loyola University Health System’s ways of saying “We understand” in a new campaign from Arian, Lowe & Travis aimed at pregnant women.
For a campaign on behalf of Loyola’s birth centers, the Chicago agency solicited marketing partners including Baskin-Robbins, Naturalizer Shoes and Saks Fifth Avenue’s salon operation.
“You can’t see your feet when you’re pregnant. But everyone else can,” reads the headline for the salon ad, which offers 30 percent off on a pedicure.