Powers That Be

Conectiv
Baltimore’s W.B. Doner is producing an $8 million mid-Atlantic
marketing push for new utility Conectiv, the result of a merger between Delmarva Power and Atlantic Energy. See page 3.

______

More for Martin
GM Dealers Go With B’ham Shop
At the completion of General Motors’ Pontiac-GMC regional agency reviews, Martin Advertising brought home the most dealer business. The Birmingham, Ala., shop nearly doubled its annual billings from
$40 million to $65-70 million. See page 2.

______

DELAWARE SAVINGS
BANKS ON PARADIGM
Terming its pursuit efforts “proactive,” Paradigm Communi-
cations snagged the $2 million account of Delaware Savings Bank. The Tampa, Fla., agency had been in touch with the client prior to DSB’s decision to move
its ad business.
(See page 2)
WHITE ATTRACTS
COMPUTER RESELLER
E. James White in Herndon, Va., has added Government Technology Services Inc. (GTSI) to its client roster. GTSI, which has an advertising budget of
$5 million, contacted several undisclosed agencies about its business after servicing it in-house.
(See page 4)
2 FROM SOUTHEAST
IN TEX-MEX FINALS
Rio Bravo Cantina has cut its contenders list down to five finalists, including two shops from the Southeast. Austin Kelley Advertising in Atlanta and Hender-
son Advertising in Greenville, S.C., are in the running for the $3-5 million account.
(See page 5)
NO DEAL FOR FGI,
COLE HENDERSON
Officials with FGI in Chapel Hill, N.C., confirmed last week they had made an unsuccessful bid to acquire Cole Henderson Drake, a $27 million agency based in Atlanta.
(See page 6)
DEMON alcohol?
The liquor advertising controversy has spurred infighting
at the FCC. In “Dossier D.C.,” Nora FitzGerald reports that FCC chairman Reed Hundt wants to regulate televised liquor ads, while two commissioners, Rochelle Chong and James Quello, claim alcohol ads are the FTC’s concern. The battle over the bottle has gone public.
(See page 18)