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NEW YORK Powell has crafted its first consumer advertising for the Sundance Channel, an estimated $1 million print campaign designed to launch the premium cable network’s Anatomy of Scene series.
Much like the series itself, ads aim to take viewers inside a pivotal scene of an independent film. But without the benefit of film clips and sound, the creative team at the New York branding boutique turned to storyboarding the behind-the-scenes contributions of the movie’s directors, writers, costume designers and other specialists.
“We
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