Henderson Paints Famous and Infamous In Outdoor Effort for Brush & Glaze Cafƒ
ATLANTA–What does the man everybody wants want? How about his own camouflage-painted coffee mug?
That is the idea behind one of a series of humorous print ads soon to appear on outdoor billboards and posters around Spartanburg, S.C. The effort promotes that city’s Brush & Glaze Cafƒ, a paint-your-own-pottery studio.
“You’re not like anyone else. Why should your coffee cup be?” states the tagline in each of the print pieces, one of which features a mug painted in Army camouflage greens, grays and black. The notorious name of Eric Rudolph is scrawled underneath the cup.
Rudolph, the alleged bomber of the 1996 Atlanta Olympics and a string of abortion clinics, has reportedly been hiding out from federal law enforcement authorities in forests throughout the Southeast, including some not far from the Spartanburg area.
The campaign was created by Henderson Advertising in Greenville, S.C., which is another reported refuge for the fugitive along the Appalachian Trail.
Other well-known names used in the campaign are talk show hostess and doting mother Kathy Lee Gifford. Her coffee mug has the name of her son Cody (who has gotten more mentions on the ABC show than co-host Regis Philbin) repeatedly scrawled all over it.
Another cup represents legendary country music entertainer Johnny Cash, whose mug is, naturally, solid black.
Waiting in the wings, the agency hopes, is a drinking vessel for soap opera diva and perennial daytime Emmy loser Susan Lucci. That version will appear if Henderson can arrange a reasonable rights fee to use the annual TV award’s image.
“We had come up with some others, but we dropped them.” said Henderson Advertising executive director Bob Warren, who declined to name those deemed unworthy for a personalized mug. “They just weren’t nearly as good. We wanted to use the tightest, best group for this campaign, and we went with that.”
Credits for the campaign include art director Rick Bryson, copywriter Rocky French and photographer David Crosby.
Warren said that getting celebrities to allow the use of their names is not much of a problem, as long as the humor is done affectionately. And when it is not?
“Wouldn’t it would be something if this flushes Rudolph out?” Warren speculated.
Rudolph, understandably, could not be reached for comment.