Posterscope Expands OOH Team

Out-of-home specialist Posterscope has named James Davies evp, strategic development for its digital out-of-home subsidiary Hyperspace in the U.S.

Davies, who has been running Hyperspace’s innovations division in the U.K., will retain that role and split his time between the shop’s New York and London offices.

In the U.S., Davies is assuming the duties that had been handled by Ryan Laul, who had been managing director of Hyperspace before departing last month.

In addition to developing new tools and processes in the U.S., Davies will oversee the deployment of new audience measurement techniques and other research initiatives, the company said.

Davies’ appointment follows the formation late last year of a strategic partnership between Havas’ MPG and Aegis Media that effectively merged their OOH operations in the U.S., Aegis’ Posterscope USA and MPG’s Chrysalis.

Combined billings of the two shops exceed $300 million, with Posterscope accounting for more than 80 percent of the total.

The new partnership, which took effect in January, resulted in a management shakeup in which Connie Garrido, president of Chrysalis, assumed the role of CEO of Posterscope U.S., replacing president Todd Hansen, who left the agency. In addition, Ray Rotolo, managing director of Chrysalis, was named evp of Posterscope U.S.

Commenting on the move, Garrido said, “We are thrilled to be able to tap into James’ expertise and the rapidly evolving set of resources available from the network. The U.S. marketplace is ripe for growth, and Posterscope is in a unique position to lead the charge through the combined forces of strategic thinking, scale,” and proprietary tools and assets.