Postal Service Delivers to FCB

Shop Snares $40 Mil. in Tasks From Y&R, But Review Is Ahead
NEW YORK–The United States Postal Service has shifted creative duties on assignments worth $40 million from Young & Rubicam to Foote, Cone & Belding, with the expectation of a full review commencing early next year, the client confirmed.
Direct work at Y&R subsidiary Wunderman Cato Johnson here was shifted to DraftWorldwide, Chicago, the client said.
The entire USPS account is valued at roughly $138 million. All existing contracts will expire in September 2000.
“With fewer dollars, we had to be smarter about how we were managing our activities,” said Judy de Torok, manager of marketing communications for USPS, based in Washington, D.C.
De Torok indicated that USPS would cut its budget for fiscal year 2000, but would not say by how much.
Y&R here lost duties for the USPS corporate image campaign, global delivery services, ad mail and special services such as money orders,...