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Shop Adds E-Stamp Biz to Clientele; Account Has USPS OK
NEW YORK–FCB Worldwide has received the stamp of approval by E-Stamp Corp. to handle advertising and media duties. Billings were undisclosed, but the client spent $5 million on media last year, per Competitive Media Reporting.
Sources estimated E-Stamp will spend $20-30 million over the next nine months on the integrated marketing effort, which includes TV, print, radio, outdoor and online work. A campaign is expected to launch in the third quarter, sources said.
The account shifted when the Redwood City, Calif.,
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